We are off to a great start! The brand has landed really well and we’re already building up a great fan base amongst sustainable drinkers. Based on website sales alone, we’ve already raised enough money to save up to 15,000 baby sea turtles and we’re only just getting going. People love our rums as much as the cause though– we’ve picked up some coveted awards and numerous five star reviews, and the feedback from rum connoisseurs has been very positive.
I’m particularly proud of our Navy Strength rum – an amazing unaged white rum from Jamaica and Barbados – which picked up a Master medal at the Rum Masters 2021 competition, one of only 12 handed out globally. White rum is massively under-appreciated, so I’m delighted to have ours listed amongst the best rums in the world.
A big thing for us is to get liquor on lips and help educate guests on the category and we talk a lot about unadulterated rum. We don't use sugars or flavourings or caramel to adjust the product – it’s just pure rum - and for many people this is a new discovery.
Because of lockdown we’ve focused heavily on e-commerce so far, but we can't wait to start engaging with the bar community and our customers at events like Cocktails in the City. This summer is a big milestone for us and an important stage in our journey.